Adinath

Lyca Productions donate 5 crores to TN flood Relief.

Lyca Productions Chairman, Mr. Subashkaran, has generously donated a sum of rupees 5 crores to the Chief Minister’s Public Relief Fund to support those affected by the floods in Tamil Nadu. This donation aligns with the Tamil Nadu state government’s efforts to aid flood-affected communities. The cheque was officially handed over to Shanmugan, the State Financial Secretary of the Chief Minister’s flood relief fund, symbolizing Lyca Productions’ unwavering commitment to supporting the state’s recovery efforts.

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Lyca Productions contributes 1 crore towards Kerala Flood Relief.

Lyca Productions has shown solidarity and support for those affected by the devastating floods in Kerala by contributing generously towards the Kerala Flood Relief efforts. A cheque of 1 Crore was handed over to the Kerala Chief Minister for the Distress Relief Fund. This substantial contribution underscores Lyca Productions’ unwavering commitment to assisting communities in times of need.

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Empowering Tamil Nadu’s Youth: Lyca Productions Chairman Subaskaran Allirajah Joins CM Stalin’s Breakfast Scheme Expansion.

To enhance the well-being of Tamil Nadu’s government school students, Chief Minister Stalin has launched an expansion of the breakfast scheme, aimed at providing breakfast to students across the state. Notably, Lyca Productions Chairman Subaskaran Allirajah has joined hands with this initiative, showcasing a deep commitment to social responsibility. Through his support, breakfast will be provided to 100 students throughout the year, ensuring they start their day with nourishment vital for their growth and learning.

Empowering Tamil Nadu’s Youth: Lyca Productions Chairman Subaskaran Allirajah Joins CM Stalin’s Breakfast Scheme Expansion. Read More »

Mani Ratnam and Subaskaran Allirajah donate Rs 1 crore to Kalki KrishnamurthyMemorial Trust.

The founder and chairman of Lyca Groups, Subaskaran Allirajah, and director Mani Ratnam have demonstrated their commitment to social responsibility by contributing a sum of Rs 1 Crore to the Kalki Krishnamurthy Memorial Trust. A cheque was presented to the trust’s managing trustee, Seetha Ravi, in the presence of Kalki Rajendran, the son of the renowned author Kalki. The Kalki Krishnamurthy Memorial Trust is dedicated to supporting underprivileged students in their educational pursuits through scholarships.

Mani Ratnam and Subaskaran Allirajah donate Rs 1 crore to Kalki KrishnamurthyMemorial Trust. Read More »

Indian Thatha Returns: The Epic Comeback of Senapathy in ‘Indian 2’

Senapathy, a symbol of justice and unwavering resolve, returns to the silver screen, and Ulaganayagan Kamal Haasan is ready to bring the character back to life in the highly awaited sequel, ‘Indian 2,’ directed by the visionary filmmaker Shankar, who is a creative genius assuring a cinematic experience like no other. After 27 years, the cinematic duo is reviving the cult character that left an indelible mark on audiences. The anticipation for ‘Indian 2’ has gripped the entire nation, and the prestigious project is a collaborative effort by Lyca Productions and Red Giant Movies. Senapathy, who pledged to return whenever injustice prevailed, is set to fulfill his commitment in this sequel that guarantees to be a cinematic spectacle. ‘Return of Senapathy’ not only marks the continuation of a legendary character but also pays homage to the first ‘Indian’ film that laid the foundation for this epic sequel. The recent release of the ‘Indian 2 Intro’ is a perfect blend of nostalgia and contemporary issues, it’s also a cinematic treat, setting the stage for a storyline that will surely keep the audience on the edge of their seats. The intro video provides a captivating insight into the world of the sequel, featuring an ensemble cast of outstanding performers, including Kajal Agarwal, SJ Suryah, Simha, Brahmanandam, Siddharth, Rakul Preet Singh, Priya Bhavani Shankar, Vivek, and others. The new track titled “Come Back Indian,” composed by Rock star Anirudh Ravichander, with lyrics by Arivu. At the end of the video, Kamal Haasan emerges in his iconic “Indian thatha” avatar and says Vanakkam India, “Indian is back”, complete with a portrait of Subhas Chandra Bose in the background. Just as the saying goes, “Behind every successful man, there is a woman,” similarly, behind the brilliance of every successful film, there is an army of talented technicians who are involved in bringing the director’s vision to life. ‘Indian 2,’ the highly anticipated sequel featuring cinematography by Ravi Varman, Sreekar Prasad as the editor, T. Muthuraj for production design, Anbariv, Ramazan Bulut, Anl Arasu, Peter Hein, and Grant Hulley for action, Bosco-Caesar, Prem Rakshith for choreography and Legacy Effects, Vance Hartwell, Pattanam Rasheed for make- up. As the excitement builds, it’s not just a movie; it’s a celebration for the fans of Senapathy. The wait for ‘Indian 2’ is almost over, with the film set to set the screens ablaze by summer 2024. The film is not only for the fans who have longed to revisit Senapathy but also dedicated to every Indian, gear up for a rollercoaster ride of emotions, justice, and the unparalleled charisma of Ulaganayagan Kamal Haasan in ‘Indian2.’ Don’t miss this cinematic extravaganza that promises to be more than just a sequel.

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‘Lal Salaam’ Teaser Crosses 7 Million Views, A Social Saga Unveiled!

In a Diwali treat for fans, the highly anticipated teaser of Rajinikanth’s upcoming film, ‘Lal Salaam,’ directed by Aishwarya Rajinikanth, made its debut on the auspicious occasion. The teaser has garnered an impressive 7 million views, a testament to the immense excitement surrounding the superstar’s return to the big screen. The film is presented by Lyca Productions and is scheduled for a Pongal release in 2024. The two-minute glimpse into the world of ‘Lal Salaam’ begins with a gripping cricket match in a village, which appears to be an ordinary backdrop at first. However, tension rises on the pitch, allowing for communal clashes and riot-like visuals that capture the audience’s attention. Rajinikanth makes a grand entrance as Moideen Bhai in an extended cameo, taking command of the situation with his trademark action sequences set to the mesmerizing music of AR Rahman. The teaser highlights the superstar’s iconic presence, with intense fight scenes in which he confronts and defeats goons, adding an extra layer of excitement for fans. Moideen Bhai, Rajinikanth’s character, delivers a powerful dialogue near the end of the teaser: “You have mixed religion with sports and poisoned the minds of the children.” This statement alluded to the film’s underlying social message, promising viewers a thought-provoking story. ‘Lal Salaam’ stars Vishnu Vishal, Vikranth, Senthil, Jeevitha, Thambi Ramaiah, Ananthika Sanilkumar, Vivek Prasanna, and Thangadurai among others. The teaser’s immense popularity, reaching 7 million views, underscores the massive fan following and the heightened curiosity surrounding the film. With Rajinikanth’s impactful presence and the intriguing storyline hinted at in the teaser, ‘Lal Salaam’ is undoubtedly poised to be a blockbuster that resonates with audiences. As anticipation continues to build, fans can’t wait to witness the superstar’s cinematic magic unfold on the big screen in this much-awaited film.

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P. Vasu: From a Makeup Man’s Son to Tamil Cinema’s Legendary Director

Director P. Vasu has crafted a legendary directorial career spanning over four decades in Tamil cinema. But his path to becoming one of the industry’s most acclaimed filmmakers was an emotional one. As the son of a renowned makeup artist who later turned into a producer, Vasu grew up on film sets and developed a heartfelt, intuitive understanding of cinema. This deep connection fuels his signature ability to create emotionally resonating stories. If we introspect Director Vasu’s style of filmmaking, he generally builds strong connections between characters that resonate deeply with audiences. Like a devoted partner caring about her mangal sutra, Director Vasu loves and cares deeply about cinema. He admires the actors in his films, studying their every expression and even nuanced movements. Vasu leverages this keen awareness to bring out their best on-screen and craft emotionally captivating films that suit the actor’s caliber. This rare directorial quality allows him to make audiences feel every sentiment powerfully. Director P. Vasu’s immense success continued through the 90s as he perfected his skill of storytelling straight from the heart through commercial blockbusters like Panakkaran (1990), Nadigan (1990), Chinna Thambi (1991), Mannan (1992), Walter Vetrivel (1993) and Sethupathi IPS (1994). But his career reached even greater heights after directing the 2004 blockbuster Apthamitra, which showcased his cinematic marvel. This set the stage for his biggest triumph – the 2005 historic phenomenon Chandramukhi starring Rajinikanth. Chandramukhi was a landmark film in Director Vasu’s career and in Tamil cinema history, running for over 800 days. Despite decades of experience, Vasu still approaches each film with the energy and intimacy of a young filmmaker who’s just starting out. His passion for bringing characters to life is evident through the rapport he develops with actors. Those who have worked with Director Vasu often describe how he fully immerses himself into a character’s world when guiding performances on set. For Chandramukhi, P. Vasu would demonstrate Chandramukhi’s fierce expressions with intense authenticity to help actors grasp the essence of the role. Actors were often amazed by the lengths Vasu goes when sharing his creative vision. This willingness is the key behind enabling exceptional performances out of Vasu’s star cast. Now, 18 years later, he is set to revive the Chandramukhi magic and ascend even higher directorial peaks with the hugely awaited Chandramukhi 2…

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Raghava Lawrence: Background Dancer in P. Vasu’s Films to Vettaiyan Raja inChandramukhi

Raghava Lawrence is a perfect example showcasing the power of perseverance and hard work to achieve one’s dreams. His story with acclaimed director P. Vasu illustrates this. In Director Vasu’s early films, Raghava Lawrence used to be a background dancer relegated to the 4th row. But through sheer determination and grit, he slowly progressed to the 3rd, then 2nd, and finally the coveted 1st row of dancers. Back then, Raghava Lawrence’s goal was simply to make it to the front. But he did not stop there. With relentless effort, Raghava Lawrence went from being a background dancer to a dance master in Vasu’s films. He then dared to dream bigger – becoming an actor himself and even directing movies. His step-by-step journey required tremendous patience and hard work Today, Lawrence Master stands not just as a leading man but as one of the larger-than-life stars in Tamil cinema. His collaboration with Director Vasu has come full circle, as he essayed a pivotal character in the director’s recent film Shivalinga. For the man who started in the shadows, it is no small feat to share top billing with Director P. Vasu. Now, Lawrence Master portrays the pivotal character Vettaiyan in the hugely anticipated sequel Chandramukhi 2. As someone who began as a 4th row dancer, to being handpicked by Legendary Director Vasu for the biggest film of Vasu’s career too is truly an incredible success story And Raghava Lawrence stands as a testament that hard work can make your dreams a reality. He sets an inspiring example that by working hard, it can truly take you places. His perseverance also reveals the heights one can reach with focus and grit. Rajadhi raja, Raja ghambira, Raja marthanda, Raja kula thilagaa… Vettaiyan Raja paraak paraak paraak!!

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From Passion to Building a Legacy: Lyca Productions Journey

Tamil cinema has traditionally revolved around leading actors and directors. It has mostly been Superstars and Star Directors who have dominated the spotlight. While their fame rises and falls, production houses have a rare opportunity to build an enduring legacy. Only a select few, like AVM Productions and Gemini Circuits, have cemented their status over decades. But in recent times, with their presence having waned, it has left a void for a new house to emerge and build a reputed name in every household of Tamil Nadu. Lyca Productions is one such banner that was born from a place of pure passion for Tamil cinema. Founded by ardent cinema enthusiast Subaskaran Allirajah, our Chairman was deeply devoted to bringing exceptional stories and breaking prevailing industry formulas. This founding drive and passion saw us back films that earned the status of classics among audiences. By combining technological innovation with cultural authenticity, we were on a mission to uplift Tamil cinema to new heights. We’re also proud to claim that we were the first ones to introduce ultra-modern screening formats like 4DX, EPIQ to enhance the viewing experience for Tamil audiences. And through each film being released, we steadily etched our name into the heritage of every Tamil household. Today, having filled the void left by our veteran predecessors, we’ve carved our own place to stand confidently amongst the industry’s most enduring names. Yet our passion burns stronger, always seeking ways to raise the bar of artistic excellence and innovation. Our vision is to build Lyca into a world-class studio on the level of major Hollywood banners like Paramount, Disney, and Warner Bros., one that sets a global platform for Indian cinema. Our goal doesn’t end with becoming giants of Tamil cinema, but ambassadors introducing the power of Indian storytelling to the world stage where we’re open to collaborating with reputed Hollywood studios. On this journey, we also learned how absolute passion for cinema can alone transform into commercial success over time. Our story continues as we breathe new life into Tamil cinema with each new release.

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M.M. Keeravani’s Footstep After Oscars.

After winning the Oscar for Best Original Song, Naatu Naatu from RRR, Keeravani’s focus has now shifted to Chandramukhi-2 as his musical footsteps land on the highly anticipated sequel. Known for his forte in period dramas and grand musical scores, Keeravani is expected to deliver his excellence to this horror-comedy family drama. Industry insiders confirmed that Keeravani has scored outstanding music for Chandramukhi-2 that perfectly captures the mood of Chandramukhi and the richness of the visuals depicted in the film. “We have no doubt that audiences are in for a treat”, they said. The first film Chandramukhi had a phenomenal hit song, Ra Ra which became synonymous with the film. The recently released song “Swagathaanjali” suggests that Keeravani has delivered another chartbuster for Chandramukhi-2 that has become an instant hit among the audience. With Keeravani’s background score elevating the film’s scenes, especially those involving the rift between Chandramukhi and Vettaiyan Raja, Chandramukhi-2 promises to be a feast for the eyes and ears. And also with Keeravani’s recent Oscar win having boosted the hype for Chandramukhi-2’s music and with those who’ve heard “Swagathaanjali” already saying Keeravani is at his melodious best, Lyca Productions hopes the sweet tonics from Keeravani will help launch Chandramukhi-2 to greater heights than the prequel. Will we get another chartbuster like “Ra Ra” that audiences will groove to for years? The recently released “Swagathaanjali” suggests we very well might!

M.M. Keeravani’s Footstep After Oscars. Read More »